Most screen printers use Plastisol ink (plastic) for printing. If you've ever had a shirt that felt heavy with ink, you can blame the plastic based ink that was used. Intense Attire has transitioned many of their shirts to water based inks. These prints will feel non-existent of the shirt as the ink penetrates the fibers of the shirt as opposed to sitting on top like plastic. The end result is a shirt that feels lighter, lasts longer, wont crack and is environmentally friendly. Its a longer and more expensive process, but we think its well worth it and hope you do too!